At Fusion General Trading DWC-LLC we take immense pride in being the premier distributors of specialty food and beverages. Our unwavering commitment to excellence has established us as the most trusted supplier in the region. We offer top-quality ingredients sourced from renowned brands, catering to chefs and culinary professionals in the Middle East.

"Food serves as a universal language that unites people from all corners of the world. At Fusion General Trading, we are dedicated to enriching this delightful experience within the expansive food industry of the Middle East. By continuously pushing boundaries and exploring new horizons, we strive to elevate the palatable experience to unprecedented heights."

When it comes to FMCG distribution, Fusion General Trading stands at the forefront, offering a comprehensive portfolio of global brands and exceptional service. We are dedicated to providing the finest ingredients, ensuring customer satisfaction, and fostering lasting partnerships. Experience the Fusion difference and elevate your culinary journey with us.

With 300+ esteemed clients, including 5-star hotels, international chains, and innovative concept restaurants in the UAE, Qatar, Oman, and Bahrain, Fusion General Trading delivers exceptional service and products. Our commitment to quality extends to customers in the Indian Ocean, Africa, and CIS regions.

Headquartered in Dubai, UAE, Fusion General Trading is a trusted name in FMCG distribution. Offering a comprehensive range of global FMCG brands in both food and non-food categories, we cater to diverse businesses, including Retail, Wholesale, Exports, and the Food Service (HoReCa) sectors throughout the UAE.

Why Opt for Fusion General Trading ?

Fusion General Trading sets itself apart through its exceptional qualities and commitment to customer satisfaction. Led by a team of highly skilled professionals, we utilize cutting-edge technology and state-of-the-art support systems at every level to ensure seamless operations and superior service.

1. Skilled Team Members: Our qualified team members approach the business with expertise, ensuring efficient and effective operations.
2. Supply Chain Management: We boast state-of-the-art storage facilities with diverse temperature ranges, enabling us to store and deliver products under optimal conditions.

Our warehouses are designed for exceptional flexibility, equipped with high-rise racking systems for both selective and bulk storage. Here are some highlights of our infrastructure:

• Massive storage capacity
• Extensive marshalling area
• 24/7 surveillance and CCTV monitoring
• Temperature-controlled docks and shelters
• Continuous temperature and humidity monitoring systems
• Adequate parking for smooth inbound/outbound movement
• Round-the-clock IT and warehouse management system support
• Modern equipment for highly efficient storage and retrieval systems

Our strategic objective is to establish ourselves as a prominent supplier in the HoReCa segment, aiming to address the existing gaps prevalent in the industry.
At Fusion General Trading, we specialize in the import and distribution of premium food products to the HoReCa sector. We are dedicated to providing exceptional service throughout the import, consolidation, and distribution processes.